12 Steps That Can Enhance Website Quality

Improving Website Quality In 12 Ways

Getting more inbound links

Google has formally stated that having more incoming or inbound links to
your website will increase the quality of your webpages. The more you
engage in reciprocal linking with high quality websites, the more your
website will have its webpages gain high quality PageRank. Getting
inbound links is not necessarily done only through reciprocal linking or
through link exchanges. It can also be through what they currently call -
natural linking. This is done when you provide a service for free and which
a website owner or webmaster uses and therefore would willingly give a
natural link to your website. One example of a natural linking system is what
this website provides: free contents and articles. By providing free contents
and articles for copying and republishing, those website owners and webmasters
who may find helpful the contents and articles this website can provide, can
give a natural link to the website.

Removing any nonreciprocal external links

When I started building my website, I never knew about SEO yet. However,
when I got to learn about SEO, I realized that it was necessary to have
many inbound links coming to your website and as little external links or
outgoing links. Usually, the outbound links that I have placed in my
website where meant as references to websites which have provided my
website with content and materials for building the website. Therefore,
without being detrimental to the websites to which my outbound links
refer to, I removed all of these external, outgoing but nonreciprocal links:
most of them just placed as a natural referral link and without any reciprocal
relationship or link exchange agreement.

Reorganizing your menu navigation system

Another way of increasing one's website's quality is to reorganize one's
main menu navigation system that will connect all the webpages of the site
that are stronger in PageRank quality. An immediate result of this action
gave this website a higher Traffic Rank since those webpages with higher
PageRank quality, figure well in the leading search engines and thus each
of them reinforced each other's quality - both in terms of PageRank and
Traffic Rank.

Continuous production of articles

Our SEO professor tells us that the leading search engines always loves new
content and articles. Thus, the more you produce contents and articles on
a continuous basis, the more the quality of your website increases. What
is important though is that we also write quality content and articles which
will benefit a lot of people: not only our reader-clients and subscribers, but
also the whole Internet public in general. In producing the contents and
the articles, we are also called to balance between SEO-oriented written
works and reader-oriented written material. The SEO-oriented works are
usually produced so that they may figure well in the first pages of results
in the leading search engines. On the other hand, the reader-oriented works
are those contents and materials that focus primarily on what would truly
benefit the reader-client or reader-subscriber. The best and wisest move
to enhance our website's quality and credibility is to strike a moderate
use between the two.

Entering into an affiliate program

Probably what will give the website a good standing and a highly credible
rating in the Internet world is to enter into an affiliate program with
a product or service of a company that is well-known, highly-popular, and
truly high in credibility among all the other Internet entities in the
world of cyberspace. This website entered into an affiliate program with
Yahoo! Webhosting because it not only truly believes in the high quality
service of the company's offer but most especially because it believes
that by doing so, it can help promote the service of Yahoo! Webhosting,
that is helping this website itself attain the goals it has already
attained many times over. And aside from attaining the goal of promoting
the Catholic faith in the Internet, the affiliate program can also help
the website earn additional income for the needs of the website's
missionary goals.

Entering into an advertising program

This website also entered into the Google AdWords program. It is a very
good advertising program because aside from increasing the visibility of
your website through the keywords and keyphrases you will use in your
advertising campaigns, it also gives you the opportunity to increase the
possibility of gaining additional income from the AdSense program you have
included in your webpages. The Google AdSense program helps the webmaster
and website owner gain income by the clicks the visitors make in the ads
that are published in your webpages. And if in the Google AdWords program
you have chosen the write keywords and keyphrases that will also increase
the visibility of your website in the Internet, then it is likely that the
AdSense program you have placed in your website can give you additional
income for your website.

Improving 'old' webpages quality

Those of us webmasters and website owners who started really from scratch
in building a website, started with not-so-good webpages in our website.
We can still improve the overall quality of our website if we do not pull
out these 'old' webpages but rather rework them to make them better. In
fact, it may not be wise to pull out these 'old' webpages because some of
them may be responsible for bringing in the traffic to your website. One
thing to be done is to fix all the meta tags of these 'old' webpages: using
all the necessary keywords and keyphrases that will make it fare better in
the leading search engines. Also, placing a new navigation system that will
make it reader-friendly will also do a lot of help. If these 'old' webpages
belong to a series of webpages, then making an internal navigation system
among them will greatly help the quality of these webpages.

Focusing on one keyword

Sometimes, in our desire to be truly SEO-oriented in our writing of content
and articles, we often get mired in a lot of thinking when we use a lot of
keywords and keyphrases in our webpage. It would be simple if we just pick
one keyword and then stick with it all along the writing of the content and
the article of the webpage. We can use variations of that keyword: its plural
form, its noun form, or its adjective and adverb form. However, consistency
in the use of one form would even be better. This tactic and strategy will
truly help land our webpage in the first page of results in the leading
search engines.

SEO-oriented articles production in succession

To produce good quality SEO-oriented articles in successive waves will truly
raise your traffic rank higher than you might have expected. The reason behind
this is that the SEO-oriented articles usually are picked up by the leading
search engines and are placed in their first-page of results. Thus, those
who are searching for keywords or keyphrases related to the SEO-oriented
articles which you produced will naturally click on those articles and will
provide you with the increase of traffic you have aimed for for your website.
Often, when you have already achieved a high traffic rank, it is but natural
that many other website owners and webmasters who surf the Internet looking
for high quality websites would be interested in exchanging links with your
website because of your high traffic rank. Even those website owners and
webmasters who have higher PageRank than yours but do not have as high a
traffic rank will naturally want to link with your website.

Create a good articles template

One good way of increasing the quality of your website is by creating
a good template for your articles. For this website, the template created
included links from webpages with high visitor count. Also, it embeds RSS
Feeds for subscription for the visitor who may be a potential reader-client
or subscriber-client. For creating this good quality template, what is
important first is to see which among the webpages of your website are having
high visitor and hit counts. Once you do find out which of them have good
visitor and hit counts, then you can make them as regular links in your
articles template. What is good about this is that whenever your content
or article makes it to the first page of results in the leading search
engines, these links that already have high visitor and hit count will even
have a greater potential of increasing their traffic count.

Clean up all your coding and links

This is usually one of the things many webmasters and website owners
often overlook when it comes to improving the quality of their website.
What is important is to clean up all your coding and to fix all links that
are broken. There are many tools in the Internet whereby you can check
whether your links are broken. They will also say whether you need to add
the necessary trailing slashes to some of your URLs. One such tool is the
W3C link checker. We may be surprised but when we check all our links, we
might find out that a lot of our links are indeed broken. This will surely
bring about a lot of 404 error not found pages in your readers and visitors
searches. And a lot of these 404 error not found pages will greatly hamper
the service excellence of our website. If we want to improve the quality
of our website, we must do this as a regular action and operation.

A customized toolbar and RSS Feeds

What can greatly increase the traffic in our website and the quality of
information disseminated to as many readers and visitors as is possible is
by providing a RSS Feed to your visitors and readers and a customized toolbar
to your subscribers. The RSS Feed is a recent innovation done by those in
the Internet industry. It need not only bring news and other news-related
information, it can be used to provide other information such as news related
to your website and articles that you have currently uploaded and published.
The RSS Feed goes successfully in tandem with the customized toolbar. One
such customized toolbar service which you can take is the one provided by
www.effectivebrand.com With this customized toolbar service, you can combine
and strengthen the information dissemination capacities of both the RSS Feed,
your blogs, and the important webpages of your website. One can tell one's
reader-client that it is not really too unwieldy to have another toolbar in
one's browser's arsenal. In fact, you can have as many toolbars in your
browsers. All you need to do to manage them is to click which one you want
to view at the moment.

Dennis-Emmanuel Cabrera
March 23, 2005

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